Sept. 24, 2025
How do the brain and gut interact? #whatcanido
@importantnotimportant
Videos
Sept. 23, 2025
Why Most Charities Should Try to Go Out of Business
There are few problems so simple that a single donation can fix them. Usually, to turn a problem into a realistic opportunity takes many donations. Over time, spread over a large number of donors. But all the work before that is kind of exhausting: you’ve gotta make sure your donation…
Sept. 21, 2025
Asking big questions like: how does the brain work? No one really knows.#whatcanido
@importantnotimportant
Sept. 20, 2025
We've come so far, AND we have so much more to do. #whatcanido
@importantnotimportant
Sept. 19, 2025
Why We Keep Failing at Public Health (And How to Fix It)
Bernie decided March 15th is Long COVID Awareness Day, so I thought it was an appropriate moment to try to pull together the threads of why Long COVID pisses me off so much, examples of other self-defeating issues we never learned from, and a blueprint for how to do better,…
Sept. 16, 2025
What Bridget Jones Taught Me About Saving The World
This week: In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email…
Sept. 12, 2025
How to get more Good Energy
This week I wrote about a groundbreaking and essential new study that — thank christ — is not actually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life. It’s about 🍿 film, and after you’re done reading, I’d love it if you replied to this email…
Sept. 9, 2025
Why Your $7 Coffee is Actually a Climate Crisis
Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Get our merch (https://important-not-important.myshopify.com/) • Got feedback? Email…
Sept. 5, 2025
Why I Link to Paywalled Articles (And You Should Too)
This week: We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls. In a world where HBO HBO Max Max and Spotify and everyone else raise prices once a month, it’s a great question: Our newsletter is free —…
