SCIENCE FOR PEOPLE WHO GIVE A SHIT

Videos

Sept. 26, 2025

How To See The Forest

Are we in the hardest part of the climate transition? Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp)…

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Sept. 26, 2025

Make your money count. #whatcanido

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Sept. 25, 2025

Just a few brain teasers. #whatcanido

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Sept. 24, 2025

How do the brain and gut interact? #whatcanido

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Sept. 23, 2025

Why Most Charities Should Try to Go Out of Business

There are few problems so simple that a single donation can fix them. Usually, to turn a problem into a realistic opportunity takes many donations. Over time, spread over a large number of donors. But all the work before that is kind of exhausting: you’ve gotta make sure your donation…

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Sept. 23, 2025

What we don't know about what we don't know 🤯 #whatcanido

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Sept. 22, 2025

Fund basic science! #whatcanido

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Sept. 21, 2025

Asking big questions like: how does the brain work? No one really knows.#whatcanido

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Sept. 20, 2025

We've come so far, AND we have so much more to do. #whatcanido

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Sept. 19, 2025

Why We Keep Failing at Public Health (And How to Fix It)

Bernie decided March 15th is Long COVID Awareness Day, so I thought it was an appropriate moment to try to pull together the threads of why Long COVID pisses me off so much, examples of other self-defeating issues we never learned from, and a blueprint for how to do better,…

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Sept. 18, 2025

Self-less or selfish, do good either way. #whatcanido

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Sept. 17, 2025

We have to do much, much more. #whatcanido

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Sept. 16, 2025

What Bridget Jones Taught Me About Saving The World

This week: In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email…

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Sept. 15, 2025

Other peoples kids deserve better. #whatcanido

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Sept. 14, 2025

What can you do?

Find out at whatcanido.earth @importantnotimportant

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Sept. 13, 2025

How we help you take action.

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Sept. 12, 2025

Why you?

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Sept. 12, 2025

How to get more Good Energy

This week I wrote about a groundbreaking and essential new study that — thank christ — is not actually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life. It’s about 🍿 film, and after you’re done reading, I’d love it if you replied to this email…

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Sept. 11, 2025

Put a bigger dent in the universe.

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Sept. 10, 2025

Just trying to meet you where you are.

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Sept. 9, 2025

We need to talk about climate change.

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Sept. 9, 2025

Why Your $7 Coffee is Actually a Climate Crisis

Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Get our merch (https://important-not-important.myshopify.com/) • Got feedback? Email…

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Sept. 5, 2025

Why I Link to Paywalled Articles (And You Should Too)

This week: We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls. In a world where HBO HBO Max Max and Spotify and everyone else raise prices once a month, it’s a great question: Our newsletter is free —…

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Aug. 28, 2025

Time to take compound action.

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