Oct. 22, 2025
Always stick to your principles!
@importantnotimportant
Videos
Oct. 21, 2025
The Illusion of Choice
It can be difficult as hell to understand when we don’t actually have a choice — and when we’ve got more options than we think. Deciphering the two is the key to the good stuff getting built way, way faster. Get more: • Get more news, analysis, and Action Steps…
Oct. 20, 2025
Running for Housing (Because Someone Has To)
In a moment when the news out of Washington can seem untenably rough, when the gerontocracy that got us here won't give up their hold on power, when billionaires own every single media channel, when everything from housing to childcare to elderly care and healthcare have been made unaffordable, if…
Oct. 17, 2025
Why The Youth Are Mad
Exactly why the youths are so pissed off. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp) • Subscribe…
Oct. 14, 2025
How To Think
How I think about how to think about what’s next Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp)…
Oct. 10, 2025
Will Coffee Survive Climate Change?
This week: Will coffee survive climate change? Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp) • Subscribe to…
Oct. 9, 2025
I Quit Making My Kids' Lunches
After catching up on the weekend's chaos (signing up to be toilet papered, progressive dinner parties, and dads of preteens who've apparently never heard of Snapchat), Quinn and Claire discuss the never-ending battle that is feeding your children, your spouse, and yourself. Topics on the table include the myth of…
Oct. 8, 2025
What has our relationship with meat done to our relationships with everything else? #whatcanido
@importantnotimportant
Oct. 6, 2025
(Re)Introducing The Science of Fiction
This week we're rerunning our 2024 episode with Maddie Stone, writer of The Science of Fiction blog, to celebrate the fact that Maddie has joined our team and The Science of Fiction now lives at Important, Not Important. The Science of Fiction explores the real-world science behind fictional monsters and…
