June 9, 2026

Introducing: It's Called Reality

Introducing: It's Called Reality
Introducing: It's Called Reality
The Most Important Question
Introducing: It's Called Reality
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Something new from the team behind The Most Important Question!

It's Called Reality is a podcast about reality TV, and the systems hiding inside it. Every episode, hosts Willow Beck and Briana Brown take a show you're already watching and pull the thread on what it's actually revealing about power, media, and the world we live in.

If you listen to The Most Important Question, you already think about who controls the narrative, how misinformation spreads, and what it means that the media environment is shifting faster than our ability to read it critically. Reality TV is one of the most watched and least analyzed corners of that environment.

Donald Trump is the president in large part because he was a reality TV star first. The Traitors is a closed information system w here the people with access to the truth run a disinformation campaign against everyone else, and the parallels to how misinformation spreads are not subtle. Survivor 50 showed us exactly what happens when a powerful institution performs "giving people control" without actually ceding any.

It's Called Reality takes all of that seriously, with the same rigor you'd expect from Important, Not Important, and a lot more yapping about who deserved to win The Traitors.

New episodes Fridays. Find It's Called Reality wherever you listen to podcasts.

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LINKS

Listen to It's Called Reality: itscalledreality.tv

Follow us: Instagram @itscalledreality and TikTok @its.called.reality

Get in touch: [email protected] -- send us your hot takes, questions, memes, and shows you want us to cover. We read them all.

Take action: whatcanido.earth

Support the show: It's Called Reality is produced by Important, Not Important. If you want to go deeper on the issues we cover (and get future ad-free and bonus episodes!) consider becoming an Important Member: importantnotimportant.com/upgrade

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It's Called Reality is co-hosted by Willow Beck and Briana Brown, produced by Important, Not Important. New episodes on Fridays.

If you love it, leave a rating and review!

Transcript
WEBVTT

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[upbeat music] Reality TV. You already watch it. You already have opinions. And if you've ever felt like you had to apologize for that, then this show is for you.

2
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Because we fundamentally disagree that reality TV is just a guilty pleasure. We're interested in the reality behind reality TV. Why we're obsessed with it. What we can actually learn from it.

3
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And what it says about us that we keep coming back. We're also just gonna watch and yap about it. Welcome to It's Called Reality. The discourse for people who give a shit. Here's a taste of what's coming up.

4
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[upbeat music] Not to always [laughs] talk about Trump, because I try not to say that word ever in my life. I know. I know. But, like, he is a convicted felon, and he is running the US.

5
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And Taylor Frankie Pohl cannot air her [laughs] season of The Bachelorette. For every incel, right-wing manosphere podcast that exists- Yeah...

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a feminist podcast with two millennial women talking about reality TV must, like, rise. Watching that scene of her understand that Rob was a traitor, I feel like the first time I watched it, I emotionally blacked out.

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You could be the next star. Make sure you follow what we're asking for. But is that how you wanna live your current season and then future seasons, just as a pawn for profit?

8
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You get to microdose ignorance for an hour a day, and it's like, yes. Every episode, we take a show you already love, and then we ruin it for you [laughs] in the best possible way. We're not here to recap.

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We're here for the discourse. It's Called Reality, brought to you by Important Not Important. Find us at itscalledreality.tv or @itscalledreality on Instagram and TikTok.

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Or just find us wherever you listen to your podcasts, and tell your group chat.