June 3, 2026

Bonus: An *Actually* Pro Life T-shirt

Bonus: An *Actually* Pro Life T-shirt
Bonus: An *Actually* Pro Life T-shirt
The Most Important Question
Bonus: An *Actually* Pro Life T-shirt
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We've spent the last two essays building the case for *Actually* Pro Life: wht it means, where it comes from, and why the logo was designed to be worn, carried, and declared in public.

Now we're asking you to do exactly that.

We just launched our first ever APL Member Drive. The first 50 people who upgrade to become an Important Member get a free *Actually* Pro Life t-shirt. And one member who joins before June 12th wins a full APL swag bag.

A paid membership is what keeps this work honest. No advertisers telling us what to do. Just the work, funded by the people who give a shit about it.

If that's you, the link is below.

https://www.importantnotimportant.com/upgrade

Transcript
WEBVTT

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[outro jingle] Great news. We just launched our very first Actually Pro-Life member drive, and I want to tell you about it because there's a shirt involved.

2
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And while I forgot to wear it today, I do need you to understand this is not a normal shirt. It is a shirt with the Actually Pro-Life logo stamped proudly on the front.

3
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It is designed deliberately into the tradition of the Memphis sanitation workers and Act Up and the labor movement, go unions, to be worn and carried and declared, throw it at people, I don't care.

4
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It's protest typography, friends. It is the visual language of people like you and me who show up. Again, you don't put this shirt on by accident.

5
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And starting today, the first fifty people who become important members will get one for free. And one person who upgrades before June 12th will get a full Actually Pro-Life swag bag.

6
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Becoming an important member, most importantly, is what keeps this work independent. You make it so no one tells us which receipts not to show. There's no algorithm deciding what actually matters. It's you and me.

7
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That's it. So look, the link is in the show notes. Fifty shirts, June 12th deadline. If you're already a member, thanks, genuinely. You can buy one. Congratulations.

8
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But also please share this episode with one person, because look, here's the thing. It's together or nothing. [outro jingle]