SCIENCE FOR PEOPLE WHO GIVE A SHIT
The Most Important Question

Episodes

Aug. 30, 2021

Mixtape Vol 2: "When was the first time you had the power of change?"

If we're going to make this world a better place, things have to change. That's why we talk with the changemakers who have the power – and the courage – to get things done. We wrap up every conversation with one question mean...
Aug. 27, 2021

Issue #245: Will The Levees Hold?

This week: Wind NIMBY’s; More nurses, stat; Diabetes on the rise; Evictions; Cybersecurity commitments. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@impo...
Aug. 23, 2021

Mixtape Vol 1: “Why are you vital to the survival of the species?”

Each week we kick off our conversations with the smartest people in the universe with one humble question: “ Why are you vital to the survival of the species?” The responses typically range from laughter, modest denial, to au...
Aug. 20, 2021

Issue #244: These Are The Easy Wins

This week: Operate from a place of self-awareness; God, we are so bad at math; A half-century later; Drive pediatric cancer research; What’s the future of meat work? TikTok misinformation enters the chat. Find links from this...
Aug. 16, 2021

122. We Are The Algorithm

In Episode 122 , Quinn has big questions about AI ethics and, like many other situations, is left wondering: was Dr. Ian Malcolm right all along? Our guest is Dr. Rumman Chowdury. She is the director of the Machine Ethics Tra...
Aug. 9, 2021

121. QueerBrownVegan

In Episode #121 , Quinn’s got a fantastic new guest to help answer his favorite question: “ What can I do? ” Isaias Hernandez – or, as he’s known pretty much everywhere on the internet, Queer Brown Vegan -- shares the mic tod...
Aug. 6, 2021

Issue #242: Facebook's Oil Ads Are Killing Us

This week: 50% isn’t good enough; Facebook fossil fuel ads; How to get shots to Africa; Oysters!?; Why has AI failed to help during COVID? Find links from this newsletter and more at importantnotimportant.com/newsletter Got f...
Aug. 4, 2021

120. Welcome to the Discontinuity

In Episode 120 , Quinn discusses retraining our mind to understand and operate in the discontinuity we are in. Let’s get META. HIs guest is Alex Steffen, a longtime climate reporter and futurist, as well as writer of the fort...
Aug. 2, 2021

Issue #241: A Different Kind of Thirst Trap, Back to the Mask, Where’s Smokey the Bear when you need him?

This week: FDA got next?; Flooded subways; Delta's a game-changer; Epic (AI) fail; Fire predictions; Food stamp groceries delivered. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedbac...
Aug. 2, 2021

119. How to Protect Yourself from Wildfire Smoke

In Episode 119 , Quinn asks: what’s in wildfire smoke, what does it do to your body, and how can you stay safe? Our guest is Dr. Mary Prunicki , the director of air pollution and health research at Stanford University under T...
July 26, 2021

Introducing "A Matter of Degrees"

I don't have to tell you folks – climate change is the story of our time. There’s been a sharp rise (like last week) in people are anxious, angry, and want action – and the opening for bold climate action has never been wider...
July 23, 2021

Issue #240: The Pizza King of Vaccines, Beef: It’s (Still) for Dinner, Investors on Notice

This week: The climate crisis kicked down the door of the west and global north this week; The Pizza King of Vaccines; Mental health care now available everywhere; The Human-Machine interface; You like drugs, Danny? Find link...
July 19, 2021

118. F*cking Mosquitoes

In Episode 118 , Quinn discusses: the big mosquito problem . Our guest is Dr. Omar Akbari , one of the world’s pre-eminent biotechnology and mosquito researchers. For how afraid people are of sharks, mountain lions, or even j...
July 16, 2021

Issue #239: Go to Farmers’ Markets, Climate Reparations, Held Hostage by Hackers

This week: deep breath; COVID all around the world; there are two Americas and it’s obvious why; the global hungry jump to 768 million; call your doctor!; money for nothing; held hostage by hackers. Find links from this newsl...
July 12, 2021

117. Keep ‘em Accountable

In Episode 117 , Quinn discusses: how accountability works – and doesn’t – in the climate movement, how you can get involved, and how the best in the world are doing it. Our guests are Mary Annaïse Heglar and Amy Westervelt ....
July 9, 2021

Issue #238: Seattle in the Oven, Vaccine Money Grab, Building Biased Robots

This week: To understand Africa, look to India -- or not; Reverse course; Don’t believe everything you read -- especially Best Buy food labels; New headline, who dis? Find links from this newsletter and more at importantnotim...
July 6, 2021

Introducing HERO, from Foreign Policy

This week, Quinn is proud to share a new favorite podcast: “The Hidden Economics of Remarkable Women (HERO).” Could empowering women in the workplace be the simplest way to boost the global economy? In a word: “yes,” but how ...
July 2, 2021

Issue #237: Do the Dew Point, Thanos SNAP Benefits, Putting the AI in Ethical

This week: What’s a dew point, anyways?; The COVID Delta variant is here; And then there were six; An all female Justice League of social media. #51: Are We Talking About CRISPR All Wrong? Also, What The Hell Is CRISPR? Find ...
June 28, 2021

116: What Really Happens When You Just Give People Money?

In Episode 116 , Quinn wants to know: why is simply giving people money the most effective way to 1) help them make positive changes to their lives and 2) erase global poverty along the way? To help him understand the answer,...
June 25, 2021

Issue #236: Amazon Held to Ransom (Not That One), COVID Doesn’t Discriminate (But We Do), Vaccinate the 99%

This week: it’s Bolsonaro all the way down; the 99%; 44 thousand patients can’t be wrong; “fire beats water” should be relegated to D&D; Find links from this newsletter and more at importantnotimportant.com/newsletter Got fee...
June 22, 2021

Best of the Best: Do We Really Know What’s in that Moisturizer (& Where the Hell Did it Come From?)

In light of new research on toxic ingredients, it looks like America might finally start regulating cosmetic products, so it’s a great moment to re-run one of our most popular episodes with Beautycounter CEO Gregg Renfrew. In...
June 14, 2021

Best of the Best: Legalizing the Other Weed

In celebration of New York state passing Bill S6532A, permitting underwater kelp cultivation, we’re re-playing one of our coolest (and most entertaining) episodes. Kelp could be THE crop of the 21st century. But why? Listen i...
June 11, 2021

Issue #234: Tripping Over Our Bootstraps, Cover My Crops, AI is as Bad as Us

This week: “Do not come”; The pandemic is not over for everyone; We can do better, can’t we? Cover crops; Language barriers in AI. Visit ImportantJobs.com to find your next role working on the frontlines of the future. Find l...
June 7, 2021

115: Fossil Fuel Propaganda

In Episode 115 , Quinn & Brian discuss: How to stop fossil fuel advertising. Our guests are JaRel Clay and Jamie Henn. JaRel Clay is the Digital Director of Hip Hop Caucus, a national nonprofit focused on ending the climate c...