SCIENCE FOR PEOPLE WHO GIVE A SHIT
The Most Important Question

Essays Episodes

The weekly tent-pole essay, plus Action Steps. 10/10, you're welcome.
Jan. 28, 2022

Newsletter #262: Rihanna has entered the chat

This week: Gas stoves can GTFO Omicron means we still need masks at schools The future of "organic" food Throwing cash at bigger baby brains Pregnancy apps are a data nightmare which is so so great Get more: Get more news, an...
Jan. 21, 2022

Newsletter #261: How to market climate change

This week: How to market climate change to the people Here come the masks - are they enough? What's "enough"? Kids EBT food on the wane Expanding the blood donor pool The IRS wants your selfie (or do they?) Get more: Get more...
Jan. 14, 2022

Newsletter #260: What "Mild" COVID Really Means

This week: Moving on from Machin; What "mild" COVID really means; How China's going plant-based; How exercise defeats anxiety; This is what happens when old senators misunderstand new tech Get more news, analysis, and Action ...
Dec. 13, 2021

Issue #258: What Omicron Means For You

This week: Biden's executive orders; What Omicron means for you; The future of coffee farmer migration; Telehealth lobbying on the rise; China's queer internet is being erased Find links and Action Steps from this newsletter ...
Dec. 6, 2021

Issue #257: McDonald’s Is Lying To You

This week: McDonald’s isn’t trying; Biden’s test plan had to be better; Plant-based meat math is obvious; We need more biotech data scientists; We need less crime prediction software Find links from this newsletter and more a...
Nov. 22, 2021

Issue #256: Alexa. Knows. Everything.

This Week: Is there a green bubble?; Can you get a booster?; Where to find clean water; Why health workers are quitting; Amazon’s privacy nightmare Find links from this newsletter and more at newsletter.importantnotimportant....
Nov. 15, 2021

Issue #255: It’s My Birthday, Let’s Ban Coal

This Week: China takes on methane; Moderna's downturn; Inflated food costs; Measles on the rebound; Google's new drug company Find links from this newsletter and more at newsletter.importantnotimportant.com Got feedback? Emai...
Nov. 5, 2021

Issue #254: Delete Your (Face)Book

This week: Checking in on COP; How is this still happening?; An Impossible evaluation; Digitizing Medicade; Facebook is deleting your face; Did Big Oil lie in front of Congress? Find links from this newsletter and more at imp...
Nov. 1, 2021

Issue #253: Here’s The Deal

This Week: Biden's agreement, revealed; Why vaccinating kids matters for everyone; Plant-based meat emissions questioned; Public health's original sin; Fixing Facebook Find links from this newsletter and more at importantnoti...
Oct. 25, 2021

Newsletter #252: What Comes After Manchin

This Week, Summarized: Moving on from Manchin; Kids shots; Forever chemicals regulated (finally); Google vs. Iran Get Action Steps and more at newsletter.importantnotimportant.com Got feedback? Email us at questions@important...
Oct. 15, 2021

Issue #251: Moderna Made How Much?

This week: climate finance exposed; Moderna’s COVID profits are… a lot; beef’s emissions problem examined; startups for aging, and who gets to write the AI Bill of Rights? Find links from this newsletter and more at important...
Oct. 8, 2021

Issue #250: Bye Malaria

This week: How to reduce methane; America’s out of diapers; COVID questions; A new day against malaria; Food systems examined; How you’re tracked Find links from this newsletter and more at importantnotimportant.com/newslette...
Oct. 1, 2021

Issue #249: It's Climate Day in America (I Hope)

This week: It’s Climate Day; How to defeat the next pandemic; Telehealth in red states; Is lab-grown meat a myth; Facebook’s very bad month continues Find links from this newsletter and more at importantnotimportant.com/newsl...
Sept. 24, 2021

#248: How We Deal With Facebook

This week: Manchin wields a dirty pen; Our new COVID rules; Fighting for expanded telehealth; 200 million climate migrants; Even more trolls Find links from this newsletter and more at importantnotimportant.com/newsletter Got...
Sept. 10, 2021

Issue #247: Close Your Rings

This week: Solar’s wilding out; $65 billion for the next pandemic; Better, cheaper, more inclusive clinical trials; Protecting farmworkers; Biden’s AI board Find links from this newsletter and more at importantnotimportant.co...
Sept. 3, 2021

Issue #246: Is This The Metaverse?

This week: Climate tech billions; COVID goals; A new hope for neurodegenerative diseases; An IPCC for food; Facial recognition knows no bounds. Find links from this newsletter and more at importantnotimportant.com/newsletter ...
Aug. 27, 2021

Issue #245: Will The Levees Hold?

This week: Wind NIMBY’s; More nurses, stat; Diabetes on the rise; Evictions; Cybersecurity commitments. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@impo...
Aug. 20, 2021

Issue #244: These Are The Easy Wins

This week: Operate from a place of self-awareness; God, we are so bad at math; A half-century later; Drive pediatric cancer research; What’s the future of meat work? TikTok misinformation enters the chat. Find links from this...
Aug. 6, 2021

Issue #242: Facebook's Oil Ads Are Killing Us

This week: 50% isn’t good enough; Facebook fossil fuel ads; How to get shots to Africa; Oysters!?; Why has AI failed to help during COVID? Find links from this newsletter and more at importantnotimportant.com/newsletter Got f...
Aug. 2, 2021

Issue #241: A Different Kind of Thirst Trap, Back to the Mask, Where’s Smokey the Bear when you need him?

This week: FDA got next?; Flooded subways; Delta's a game-changer; Epic (AI) fail; Fire predictions; Food stamp groceries delivered. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedbac...
July 23, 2021

Issue #240: The Pizza King of Vaccines, Beef: It’s (Still) for Dinner, Investors on Notice

This week: The climate crisis kicked down the door of the west and global north this week; The Pizza King of Vaccines; Mental health care now available everywhere; The Human-Machine interface; You like drugs, Danny? Find link...
July 16, 2021

Issue #239: Go to Farmers’ Markets, Climate Reparations, Held Hostage by Hackers

This week: deep breath; COVID all around the world; there are two Americas and it’s obvious why; the global hungry jump to 768 million; call your doctor!; money for nothing; held hostage by hackers. Find links from this newsl...
July 9, 2021

Issue #238: Seattle in the Oven, Vaccine Money Grab, Building Biased Robots

This week: To understand Africa, look to India -- or not; Reverse course; Don’t believe everything you read -- especially Best Buy food labels; New headline, who dis? Find links from this newsletter and more at importantnotim...
July 2, 2021

Issue #237: Do the Dew Point, Thanos SNAP Benefits, Putting the AI in Ethical

This week: What’s a dew point, anyways?; The COVID Delta variant is here; And then there were six; An all female Justice League of social media. #51: Are We Talking About CRISPR All Wrong? Also, What The Hell Is CRISPR? Find ...