SCIENCE FOR PEOPLE WHO GIVE A SHIT
The Most Important Question

Essays Episodes

The weekly tent-pole essay, plus Action Steps. 10/10, you're welcome.
Dec. 29, 2020

Do Better Better #10: “Even the smallest person can change the course of the future”

This episode was originally published in print on November 22, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll lea...
Dec. 28, 2020

Do Better Better #9: Georgia On My Mind

This episode was originally published in print on November 9, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll lear...
Dec. 25, 2020

Issue #211: The 80/20 Problem of Our Time

Happy Holidays! In brief, this week: how to breathe in India. "Who Gets to Breathe Clean Air in New Delhi?" Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at funtalk@im...
Dec. 24, 2020

Do Better Better #8: One Choice Determined the Last 400 Years

This episode was originally published in print on October 11, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll lear...
Dec. 23, 2020

Do Better Better #7: Let's Measure How Exposed You Are, Shall We?

This episode was originally published in print on September 20, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll le...
Dec. 22, 2020

Do Better Better #6: How to Spend The Next 10 Years

This episode was originally published in print on September 7, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll lea...
Dec. 21, 2020

Do Better Better #5: How to Spend Your Time Right Now

This episode was originally published in print on August 29, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn...
Dec. 18, 2020

Issue #210: Checking Your Clean Air Privilege, Fighting COVID Misinformation, & Starving for Capitalism

This week: Justice for Ella Kissi-Debrah; fighting COVID misinformation on Facebook; how often should your kids be on antibiotics?; and what hunger does to a nation (during a pandemic (during a climate crisis)). Applying to t...
Dec. 17, 2020

Do Better Better #4: How To Pass A Test

This episode was originally published in print on August 29, 2020. Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn...
Dec. 16, 2020

Do Better Better #3: This Is What Makes Us Exceptional

This essay was originally published in print August 2, 2020 Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to...
Dec. 15, 2020

Do Better Better #2: Why Do We Exist?

This essay was originally published in print July 26, 2020 Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ...
Dec. 14, 2020

Do Better Better #1: Who Do You Want To Be? And Why?

This essay was originally published in print July 19, 2020 This week, we’re introducing Do Better Better: essays to plan for the future, today. Originally published to our community through our newsletter and blog, now availa...
Dec. 11, 2020

Issue #209: This is Definitely Important Probably, Guy Fieri Rescues the Restaurant Industry, When Water Meets Capitalism

This week: The 80-20 Rule works both ways; The incredibly timely importance of probably; We can learn a lot on how to think from a survey of 700 epidemiologists by the New York Times; The second-order effects of everything; A...
Dec. 4, 2020

Issue #208: Something new

We’re moving the audio version of our Webby and Shorty-nominated newsletter into our main podcast feed and we can’t wait to share it with you today. If you’re new to our community, welcome! This newsletter pairs the most vita...
June 13, 2020

Black Lives Matter: A Letter to My Fellow White Men

We published our company statement on the Black Lives Matter protests on June 8th. This is an audio version of that statement, titled "A Letter to My Fellow White Men." You can read the original at https://www.importantnotimp...