In Episode 94, Quinn & Brian discuss: the most comfortable and sustainable shoes on the planet.
Our guest is: Hana Kajimura, who leads the development and execution of the Allbirds sustainability program and strategy and is on a personal mission to make climate science fashionable. Allbrids was founded as a B-corp back in 2016, launching the world’s first wool shoes, which have been on Quinn’s feet pretty much the entire time since then. So are we shilling? A little bit. But we’re shilling *sustainably* — for the environment, if not our wallets — and that’s important.
Hana has some fascinating insight into why the best sustainability happens when you build it into a product from the very beginning, how sustainability can be used as a competitive advantage, and how we can use storytelling to reduce fashion’s carbon footprint. And if the clothes you wear aren’t telling a story, then you’re probably just Quinn.
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INI Book Club:
• "Dirt to Soil: One Family’s Journey Into Regenerative Agriculture" (https://bookshop.org/shop/importantnotimportant) by Gabe Brown
Links:
• Allbirds (https://www.allbirds.com/)
• Project Drawdown (https://drawdown.org/)
• Dance Church (https://go.dancechurch.com/)
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• Intro/outro by Tim Blane: timblane.com (http://timblane.com/)
• Artwork by Amrit Pal (https://amritpaldesign.com)
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