SCIENCE FOR PEOPLE WHO GIVE A SHIT

Videos

Sept. 14, 2025

What can you do?

Find out at whatcanido.earth @importantnotimportant

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Sept. 13, 2025

How we help you take action.

@importantnotimportant

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Sept. 12, 2025

Why you?

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Sept. 12, 2025

How to get more Good Energy

This week I wrote about a groundbreaking and essential new study that — thank christ — is not actually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life. It’s about 🍿 film, and after you’re done reading, I’d love it if you replied to this email…

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Sept. 11, 2025

Put a bigger dent in the universe.

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Sept. 10, 2025

Just trying to meet you where you are.

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Sept. 9, 2025

We need to talk about climate change.

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Sept. 9, 2025

Why Your $7 Coffee is Actually a Climate Crisis

Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Get our merch (https://important-not-important.myshopify.com/) • Got feedback? Email…

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Sept. 5, 2025

Why I Link to Paywalled Articles (And You Should Too)

This week: We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls. In a world where HBO HBO Max Max and Spotify and everyone else raise prices once a month, it’s a great question: Our newsletter is free —…

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Aug. 28, 2025

Time to take compound action.

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Aug. 27, 2025

We can't just be right. We have to be in power.

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Aug. 26, 2025

We have to control what we can control.

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Aug. 25, 2025

What do you give a sh*t about?

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Aug. 24, 2025

All that matters is tomorrow's game.

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Aug. 23, 2025

We have to learn from our losses.

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Aug. 22, 2025

Why I Keep Emergency Bags Packed

Be prepared — because these fires that are still burning are only the beginning. Start somewhere, start right in front of you, do what you can. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade)…

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Aug. 22, 2025

We get back up again -- over and over again.

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Aug. 20, 2025

The work is never done.

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Aug. 18, 2025

The Answer is Always Run for Something

Turns out it's our 200th episode. It has been a journey. The show is now called The Most Important Question, and I can't think of a better answer than just fucking run for something. What can I do about anything? Run for something. And so obviously the best guest to…

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Aug. 15, 2025

You've Never Had More Power to Save a Life Than Right Now

You’ve never had a better opportunity to improve one person’s life than you do right now. I would argue, in fact, that there’s never been a better time to improve one person’s life than there is today. Sounds crazy, right, considering all the destructive nonsense? Get more: • Take action…

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Aug. 7, 2025

Don't Touch Me While I'm Cooking (Or Maybe Ever?)

This week, Claire and Quinn tackle the brutal summer heat while diving into the complexities of maintaining a relationship with your co-parent. Finding couple time when everyone just wants to retreat to their separate corners is an eternal struggle, especially when you're balancing getting body-shamed by your own children and…

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July 31, 2025

Keep It Janky

This week Claire and Quinn welcome Sarah Wheeler, creator of the Mom Spreading blog, host of The Mother Of It All podcast, educational psychologist, and self-described 90s R&B enthusiast. Sarah brings her expertise in ADHD and neurodiversity to help parents navigate everything from summer medication decisions to ADHD parenting superpowers…

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July 30, 2025

They Don't Want You To Vote. Here's Why We Fight Anyway

Tolkien described life (and often, his stories) as a "long defeat", where evil frequently, inevitably wins. But he allowed for "eucatastrophe" — sudden joyous turns (just like breakthroughs in elections and voting rights). Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work…

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July 24, 2025

Why Every Parent Fantasizes About Victorian Sanitariums | Not Right Now

This week, Quinn returns from an epic family trip to Alaska with stories of whales, glaciers, and kids who packed two socks for a week-long adventure. But as always, the conversation happens when they get home: dealing with post-vacation lows, kids who think bobbleheads grow on trees, and the daily…

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