Oct. 4, 2025
We only have so much time on this rock. Make it count.#whatcanido
@importantnotimportant
Videos
Oct. 3, 2025
Why Local Elections Matter
Today’s essay is a bit of a departure — I just wanted to make super clear where I stand vis a vis the next eleven months. A MAGA party don't stop unless we stop it. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support…
Oct. 2, 2025
Why I Say NO to My Kids (And You Should Too)
We're back! This week, Claire and Quinn are crashing out over back-to-school chaos (music class that your kid swears they aren't supposed to practice for, curriculum night avoidance, and late start mornings), the cognitive labor of being the "superhuman" parent vs. "the bumbler", dealing with your stubborn Boomer parents, and…
Oct. 1, 2025
Start where you are. Use what you have. Do what you can. #whatcanido
@importantnotimportant
Sept. 30, 2025
Why We Can't Agree on Basic Safety
How are we supposed to navigate this energy transition, AI, and pandemics, if we cannot agree on the most basic, fundamental shit? We argue about trade-offs or gently suggest expanding the scope of our moral concern to include other people’s air, water, food, shelter, and health, instead of simply saying…
Sept. 26, 2025
How To See The Forest
Are we in the hardest part of the climate transition? Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp)…
Sept. 23, 2025
Why Most Charities Should Try to Go Out of Business
There are few problems so simple that a single donation can fix them. Usually, to turn a problem into a realistic opportunity takes many donations. Over time, spread over a large number of donors. But all the work before that is kind of exhausting: you’ve gotta make sure your donation…
Sept. 21, 2025
Asking big questions like: how does the brain work? No one really knows.#whatcanido
@importantnotimportant
Sept. 20, 2025
We've come so far, AND we have so much more to do. #whatcanido
@importantnotimportant
Sept. 19, 2025
Why We Keep Failing at Public Health (And How to Fix It)
Bernie decided March 15th is Long COVID Awareness Day, so I thought it was an appropriate moment to try to pull together the threads of why Long COVID pisses me off so much, examples of other self-defeating issues we never learned from, and a blueprint for how to do better,…
Sept. 16, 2025
What Bridget Jones Taught Me About Saving The World
This week: In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email…