SCIENCE FOR PEOPLE WHO GIVE A SHIT

Videos

Aug. 26, 2025

We have to control what we can control.

@importantnotimportant

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Aug. 25, 2025

What do you give a sh*t about?

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Aug. 24, 2025

All that matters is tomorrow's game.

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Aug. 23, 2025

We have to learn from our losses.

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Aug. 22, 2025

Why I Keep Emergency Bags Packed

Be prepared — because these fires that are still burning are only the beginning. Start somewhere, start right in front of you, do what you can. Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade)…

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Aug. 22, 2025

We get back up again -- over and over again.

@importantnotimportant

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Aug. 20, 2025

The work is never done.

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Aug. 18, 2025

The Answer is Always Run for Something

Turns out it's our 200th episode. It has been a journey. The show is now called The Most Important Question, and I can't think of a better answer than just fucking run for something. What can I do about anything? Run for something. And so obviously the best guest to…

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Aug. 15, 2025

You've Never Had More Power to Save a Life Than Right Now

You’ve never had a better opportunity to improve one person’s life than you do right now. I would argue, in fact, that there’s never been a better time to improve one person’s life than there is today. Sounds crazy, right, considering all the destructive nonsense? Get more: • Take action…

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Aug. 7, 2025

Don't Touch Me While I'm Cooking (Or Maybe Ever?)

This week, Claire and Quinn tackle the brutal summer heat while diving into the complexities of maintaining a relationship with your co-parent. Finding couple time when everyone just wants to retreat to their separate corners is an eternal struggle, especially when you're balancing getting body-shamed by your own children and…

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July 31, 2025

Keep It Janky

This week Claire and Quinn welcome Sarah Wheeler, creator of the Mom Spreading blog, host of The Mother Of It All podcast, educational psychologist, and self-described 90s R&B enthusiast. Sarah brings her expertise in ADHD and neurodiversity to help parents navigate everything from summer medication decisions to ADHD parenting superpowers…

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July 30, 2025

They Don't Want You To Vote. Here's Why We Fight Anyway

Tolkien described life (and often, his stories) as a "long defeat", where evil frequently, inevitably wins. But he allowed for "eucatastrophe" — sudden joyous turns (just like breakthroughs in elections and voting rights). Get more: • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work…

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July 24, 2025

Why Every Parent Fantasizes About Victorian Sanitariums | Not Right Now

This week, Quinn returns from an epic family trip to Alaska with stories of whales, glaciers, and kids who packed two socks for a week-long adventure. But as always, the conversation happens when they get home: dealing with post-vacation lows, kids who think bobbleheads grow on trees, and the daily…

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July 22, 2025

Why I Stopped Eating Animals (It's Not What You Think)

This week: Why don't I eat animals? • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp) • Subscribe to our YouTube channel (https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q) • Take a nap you deserve it Advertise with us:…

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July 21, 2025

Making Your Climate Dollars Count When Government Won't

Congress just jammed the brakes on America's clean energy boom, however short-lived it may have been. The One Big Beautiful Bill Act was signed into law after a lot of debate in the House and the Senate and in public. It will wipe out most of the wind, solar, and…

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July 18, 2025

You're Wasting Your Tech Skills While the World Burns

This week: You're wasting your talent on bullshit while the world burns. You — yes, you — can actually use your very unique set of skills for good. Even and especially at scale, even — yes — right now. • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/)…

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July 15, 2025

Did You Hear The One About The Starfish?

This week: Because I am a sap, I have been thinking about my kids a lot lately. And kids in general. They’re going to grow up and live in a world that’s very different from ours, and it’s important to me that they’re all as ready for that as they…

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July 11, 2025

Have Mercy: A Call to Action for Everyone Else

This week: I’m not religious. But I did (barely) successfully major in religious studies. For better and often for worse, the history of faith and organized religion has been the backbone of human history, political science, culture, wars, sexual ethics, and more. Subtle or not, religion and faith are most…

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July 8, 2025

What We Don't Know About Our Own Minds

This week: How the hell does the brain work? And what does it have to do with lemonade stands and school supplies? • Get more news, analysis, and Action Steps at importantnotimportant.com (https://www.importantnotimportant.com/) • Support our work and become a Member at importantnotimportant.com/upgrade (https://www.importantnotimportant.com/upgrade) • Got feedback? Email us at…

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July 4, 2025

The Jaws Effect: Why Some Movies Stay With You Forever

Telling better stories is a type of Compound Action. Get more: • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ • Got feedback? Email us at questions@importantnotimportant.com (mailto:questions@importantnotimportant.com) • Follow us on Twitter at @importantnotimp (https://twitter.com/importantnotimp) • Subscribe to our YouTube channel (https://www.youtube.com/channel/UCkUwIVGwYxsZHEgL2fstz9Q) • Take a nap you deserve…

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June 27, 2025

Why We Made An App

This week: You’d think that -- considering we just spent two years building our new What Can I Do? (https://www.whatcanido.earth/) - that I’d have a really good answer for why we were doing it in the first place. But I didn’t. I knew, of course, the practical reasons why it…

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June 26, 2025

How Low Is Your Bar For Childcare?

This week, Quinn and Claire are diving into the ever-evolving world of childcare, from the brutal economics of quality care to the desperate measures parents take just to keep working. They explore how childcare standards change from first kid (extensive vetting) to third kid (you haven't murdered recently), the impossible…

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June 23, 2025

When Foreign Aid Gets Zeroed Out Overnight

Imagine waking up to discover that the United States has just pulled $35 billion out of foreign aid overnight, and that hundreds of HIV clinics, and child malnutrition programs, and poverty graduation trials will shut their doors within days and weeks. Now imagine there's a rapid response team quietly sifting…

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June 20, 2025

About 2025

The 2024 elections hit hard. But here's the thing about baseball legend Roberto Clemente's philosophy: "All that matters is tomorrow's game." Democrats are almost entirely out of power nationally. The new administration promises to blow past climate targets, gut public health, and attack civil liberties. But we've been here before—and…

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